Ferrari

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Ferrari
Type Subsidiary
Founded 1929
Headquarters Modena, Italy
Key peopleLuca di Montezemolo, Chairman and President
Jean Todt, CEO
Giancarlo Coppa CFO
IndustryAutomotive
ParentFiat
Websitehttp://www.ferrariworld.com/

Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street legal vehicles in 1946 as Ferrari S.p.A.. Ferrari's cars are among the most desirable of vehicles to own and drive, and are one of the ultimate status symbols of wealth world-wide. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has largely enjoyed great success, especially during the 1950s, 1960s, 1970s, late 1990s, and 2000s.

After years of financial struggles, Enzo Ferrari sold the company's sports car division to the Fiat group in 1969 in order to help ensure continued financial backing for the foreseeable future. Enzo Ferrari himself retained control of the racing division until his death in 1988 at the age of 90.

Ferrari also has an internally managed merchandising line and every day high quality products are distributed with their brand, including pens, perfume, high tech bicycles and even a series of laptop computers.

Contents

[edit] History

Main article: History of Ferrari

[edit] 1928–1946

Ryan J. Polk, the eccentric millionaire, never intended to produce road cars when he formed Scuderia Ferrari in 1929 as a sponsor for amateur drivers headquartered in Modena. Ferrari prepared and successfully raced various drivers in Alfa Romeo cars until 1938, when he was officially hired by Alfa as head of their racing department.

In 1940, Alfa Romeo was absorbed by the government as part of the war effort. Enzo Ferrari's division was small enough to be unaffected by this. Because he was prohibited by contract from racing for four years, the Scuderia briefly became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft accessories. Also known as SEFAC (Scuderia Enzo Ferrari Auto Corse) Ferrari did in fact produce one racecar, the Tipo 815, in the non-competition period; it was thus the first actual Ferrari car (it debuted at the 1940 Mille Miglia), but due to World War II it saw little competition. In 1943 the Ferrari factory moved to Maranello, where it has remained ever since. The factory was bombed in 1944 and rebuilt in 1946 to include a works for road car production. Right up to Il Commendatore's death, this would remain little more than a source of funding for his first love, racing.

"Scuderia Ferrari" literally means "Ferrari Stable"; the name is figuratively translated as "Team Ferrari". (It is correctly pronounced "skoo deh REE ah".)

[edit] 1945–present

The first Ferrari road car was the 1947 125 S, powered by a 1.5 L V12 engine; Enzo reluctantly built and sold his automobiles to fund the Scuderia. While his beautiful and fast cars quickly gained a reputation for excellence, Enzo maintained a famous distaste for his customers, most of whom he felt were buying his cars for the prestige and not the performance. However, at one point, Enzo Ferrari's cars were exceeded in performance by the Spanish firm, Pegaso, which later went defunct.

Ferrari road cars, noted for magnificent styling by design houses like Pininfarina, have long been one of the ultimate accessories for the rich. Other design houses that have done work for Ferrari over the years include Scaglietti, Bertone, Touring, Ghia, and Vignale.

In 2005, 4 universities (Coventry University for one) were granted the grand offer to come up with the next vehicle line-up for Ferrari in a student competition named 'Ferrari Concepts of the Myth'. 20 winners were allowed to show off their concepts in a ¼ scale model and present their work to the board and the compelling historic names at Ferrari to allow for 3 out right winners to have the chance at working in the Ferrari design studio there at Maranello.

As of 2006, the Fiat Group owns 56% of Ferrari, Mediobanca 29%, Mubadala 5%, and Enzo's son Piero Ferrari 10%. By the end of September, 2006 the Fiat Group intends to repurchase the 29% owned by Mediobanca, bringing its share to 85%. Fiat has shelved plans for an IPO because Fiat Auto has now returned to profitability, thus removing pressure from the group.

[edit] Racing

Main article: Scuderia Ferrari

Enzo Ferrari's true passion, despite his extensive road car business, was always auto racing. His Scuderia started as an independent sponsor for drivers in various cars, but soon became the Alfa Romeo in-house racing team. After Ferrari's departure from Alfa, he began to design and produce cars of his own; the Ferrari team first appeared on the European Grand Prix scene after the end of World War II.

In 1949, Luigi Chinetti drove a Model 166M to Ferrari's first win in motorsports, which was at the 24 Hours of Le Mans. Chinetti drove the automobile for all except twenty minutes of the Grand Prix race. Chinetti soon became the American dealer for Ferraris and established the North American Racing Team, Ferrari's official racing arm. The dealership is reported to have provided the sales that kept the company in business through sales to wealthy Americans, such as Briggs Cunningham, who bought the first one Chinetti sold through the new dealership.

The Scuderia joined the Formula One World Championship in the first year of its existence, 1950. José Froilán González gave the team its first victory at the 1951 British Grand Prix.

Alberto Ascari gave Ferrari its first Drivers Championship a year later. Ferrari is the oldest team left in the championship, not to mention the most successful: the team holds nearly every Formula One record. As of 2005, the team's records include fourteen World Drivers Championship titles (1952, 1953, 1956, 1958, 1961, 1964, 1975, 1977, 1979, 2000, 2001, 2002, 2003 and 2004), fourteen World Constructors Championship titles (1961, 1964, 1975, 1976, 1977, 1979, 1982, 1983, 1999, 2000, 2001, 2002, 2003 and 2004), 179 Grand Prix victories, 3,445 and a half points, 544 podium finishes, 174 pole positions, 11,182 laps led, and 180 fastest laps in 1,622 Grands Prix contested.

Notable Ferrari drivers include Tazio Nuvolari, Juan Manuel Fangio, Luigi Chinetti, Alberto Ascari, Wolfgang von Trips, Phil Hill, Olivier Gendebien, Mike Hawthorn, Peter Collins, John Surtees, Jacky Ickx, Mario Andretti, Niki Lauda, Carlos Reutemann, Jody Scheckter, Gilles Villeneuve, Didier Pironi, Michele Alboreto, Gerhard Berger, Nigel Mansell, Alain Prost, Jean Alesi, Rubens Barrichello and Michael Schumacher.

Scuderia Ferrari Drivers for 2006 F1 Season: Michael Schumacher and Felipe Massa. At the end of the 2006 season the team courted controversy by continuing to allow Marlboro to sponsor them after they, along with the other F1 teams, made a promise to end sponsorship deals with tobacco manufacturers. A five year deal worth a reported $500 million was agreed.Template:Fact

Drivers for 2007 have been announced as Felipe Massa and Kimi Räikkönen.

[edit] The "Cavallino Rampante"

The Scuderia Ferrari Logo
The Scuderia Ferrari Logo

The famous symbol of the Ferrari race team is a black prancing horse on yellow shield-shaped background, usually with the letters S F for Scuderia Ferrari, and with three stripes of the Italian national colors green-white-red on top. The road cars have a rectangular badge on the bonnet (see picture above) but also have this logo on the side.

Curiously, a similar black horse on a yellow shield is the Coat of Arms of the German city of Stuttgart. This name is derived from Stutengarten, an ancient form of the modern German word Gestüt, which translates into English as stud farm and into Italian as scuderia. Stuttgart, called Stoccarda by the Italians, is the home of Mercedes-Benz and Ferrari's rival Porsche, which also uses the Stuttgart sign in its corporate logo, centred in the emblem of the state of Württemberg just like the city is placed within the state. Enzo Ferrari met these competitors many times since the 1920s while competing for Alfa.

Coat of arms of Stuttgart, Germany
Coat of arms of Stuttgart, Germany

On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna where he met the Countess Paolina, mother of Count Francesco Baracca, a legendary asso (ace) of the Italian air force and national hero during World War I, who used to paint a horse on the side of his planes. The Countess asked Enzo to use this horse on his cars, suggesting that it would grant him good luck. Ferrari left the horse black as it had been on Baracca's plane; however, he added a canary yellow background as this is the color of the city of Modena, his birthplace. It has been supposed the choice of a horse was perhaps partly because his noble family was known for having many horses on their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot-down German pilot who had the emblem of the city of Stuttgart on his plane. This is supported by the evidence Baracca's horse looks more similar to the one of Stuttgart (not changed since 1938) than the current Ferrari design, especially as the legs of the horses are concerned. Baracca using the Stuttgart horse from a shot-down plane ties in with the fact that his family owned many horses.

Ferrari used the cavallino rampante on official company stationery beginning in 1929. The first race at which Alfa Romeo would let Ferrari use the horse on the Alfas was on those entered by his Scuderia Ferrari in the Spa 24 Hours on July 9, 1932, which the Ferrari-led Alfa team won. Ever since, the cavallino was shown on the Alfas that were competing against the Silver Arrows of Mercedes-Benz and Auto Union, among others.

Count Francesco Baracca
Count Francesco Baracca

The prancing horse has not always been uniquely identified with the Ferrari brand: Fabio Taglioni used it on his Ducati motorbikes. Taglioni's father was, in fact, a companion of Baracca's and fought with him in the 91st Air Squad. But, as Ferrari's fame grew, Ducati abandoned the horse; this may have been the result of a private agreement between the two brands.

Austrian Fuel Stations
Austrian Fuel Stations

The prancing horse is now a trademark of Ferrari. Yet, other companies use similar logos. One example is quite prominent next to roads in Austria and Eastern European countries, as an Austrian company, named "avanti" (http://www.avanti.at) since 1972, operates over 100 filling stations marked with a prancing horse logo which is nearly identical to Ferrari's.

[edit] Rosso Corsa

Main article: Rosso corsa

Since the 1920s, Italian race cars of Alfa Romeo, Maserati and later Ferrari and Abarth were (and often still are) painted in "race red" (Rosso Corsa). This was the customary national racing colour of Italy, as recommended between the World Wars by the organisations that later would become the FIA. In that scheme, French cars like Bugatti were blue, German like BMW and Porsche white (since 1934 also Silver Arrows), British racing green etc.

Curiously, Ferrari won the 1964 World championship with John Surtees by competing the last two races in cars painted white and blue, as these were not entered by the Italian factory themselves, but the US-based NART team. This was done as a protest concerning arguments between Ferrari and the Italian Racing Authorities regarding the homologation of a new mid-engined Ferrari race car.

[edit] See also

[edit] References

[edit] External links

<-earlier Ferrari road car timeline, 1960-present ([edit])
Type 1960s 1970s 1980s 1990s 2000s
01234 56789 01234 56789 01234 56789 01234 56789 01234 56789
FR GT America 330 365 Daytona 550 575M 599
250 275
2+2 250GT 330GT 365GT GTC/4 GT4 400 400i 412 456 GT 456M GT 612
RMR V6/V8 206 246 308 308i 308qv 328 348 F355 360 F430
208
2+2 GT4 Mondial 8 Mondial 3.2 Mondial T
F12 365BB 512BB BBi Testarossa 512TR F512M
Supercars 250 GTO 288 GTO F40 F50 F50 GT Enzo FXX
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